Case Study

E-Commerce B2C Infrastructure

Customer Enterprise Platform Build

New starter B2C organization
Produces and supplies hydration bottles to athletics and fitness market
Activity primarily in USA, UK and Australia
‘Go to market’ coincided with Covid 19
E-store setup and active, but no ERP, or supplier integrations were in place
Effectively blind to progress of orders and product supply, transit visibility, warehouse activity or distribution to customer
High level of customer claims for ‘not received’, ‘mis-picks’, delayed service
No product consumption intelligence, or links to store activity

Establish organizational design of necessary apps and functions, to fit to a specific budget
Undertake application reviews and selection procedure, support implementation and connection of selected application
Priorities suppliers to link and network with new ERP platform, output of data to central data lake
Connect key supply chain partners with network, to create in transit visibility, as well as warehouse pick & dispatch progress, and final distribution
Utilized
Spotify, Fishbowl, Log-net, Infor 10x, Data lake, Microsoft PBI

Customer enterprise platform deployed and activated in 6 months
Electronic business model through all key stages of company activity (customer purchase, demand planning, supplier ordering, shipment planning and execution, in transit visibility, order picks and delivery)
Improved order fulfilment by 76%, right 1st time
Processing time between order and delivery fell from 102 days to 73 days
Lower inventory levels stored, shorter Return On Inventory days
Fact based decision making
Operation moved into Profit for 1st time in month 5
Revenue capture from sales stabilized at 21% margin, cancellations and refunds fell to their lowest level.